A Study on E-Commerce Affecting Consumer Purchase Behavior in Uttar Pradesh Region

Author(s):

Dr. Sanjay Srivastava , Feroze Gandhi Institute of Engineering and Technology, Raebareli

Keywords:

Online Market in India, Consumer Behavior, E-Tailing, E-Commerce Industry, Individual Decision Making Approach

Abstract:

The consumer behavior and the strategies made by companies to take control over the emerging market have also changed drastically. When people buy things, they are engaged in a decision making process. One of the major problem of E-commerce websites is that they don’t have capability in supporting the customers individually in their decision making process. It is because of less information about the dynamics of customer over e-commerce. By understanding the customer’s purchase dynamics and shopping behavior the marketer will be able to provide better products and services.. Since customer dynamics and its decision outcomes are not certain, classification of approaches are very much required. However approaches of dynamics study be categorized to enable online retail industry to focus on individual decision making dynamics of customers. This may broadly observe the purchase dynamics of online shoppers and thereafter strategic decisions may be framed to satisfy individual needs of customers with minimal resources. The dynamics can be analyzed by observing how an individual behave over e-commerce. What are the activities they enjoy and what makes them to get retained? For marketers, the buying behavior of consumers has always been a topic of interest, which is extensively studied and debated over. Despite the debate and arguments, there is no denying that online retail has indeed changed buyers’ behavior.

Other Details:

Manuscript Id	:	IJSTEV3I5059
Published in	:	Volume : 3, Issue : 5
Publication Date	:	01/12/2016
Page(s)	:	73-77

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