The Future of Personalized Advertising using IoT

Author(s):

Tanya Akutota , National Institute of Technology, Silchar; Anshika Bhargava, NIT Silchar

Keywords:

Advertisement, Business, Internet of Things, NFC, Personalization, RFID, Technology

Abstract:

At present, the marketing scenario is instrumentalized. But we are heading towards a rapidly changing scenario, with the entire shopping experience becoming more automated and cloud-centric. With the growing web of connected objects, we will have huge amounts of data that can be used to personalize and tailor advertisements suited to each individual. Everyday appliances and wearables will be connected over the internet, and this massive cluster of smart things will help hyper-personalize not just advertising, but also the feedback and customer support, connecting consumers and companies like never before. In the coming years, the Internet of Things will have major implications for both business-to-business (B2B) and business-to-consumer (B2C) companies. This article introduces and explains technologies that implement IoT, which will drastically improve the quality of shopping and advertising, providing for a more convenient, hassle free experience. It also illustrates, how, at each level of the supply chain, we implement concepts of IoT and the relevant RFID tech to automate the production-distribution-marketing process. A summary of a commonplace scenario is provided, from the perspective of a shopper, wherein the shopping experience is revamped using IoT.

Other Details:

Manuscript Id	:	IJSTEV4I4025
Published in	:	Volume : 4, Issue : 4
Publication Date	:	01/11/2017
Page(s)	:	26-29

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